Alliance Website Design Brief Template

ALLIANCE

Professional Contractor Website Development

Empowering contractors with enterprise-level digital solutions

Website Design Brief Template

Project Date: _____________________ Prepared By: _____________________

1. Project Overview & Goals

Company Name & Trade:

Primary Business Objectives for Website:

Lead Generation

Brand Awareness

Establish Credibility

Showcase Portfolio

Service Information

Customer Service

Success Metrics & KPIs:

2. Target Audience & Market Analysis

Primary Target Audience

Customer Type:

Residential Homeowners

Commercial Clients

Property Management

Real Estate Developers

Geographic Service Area

Primary Service Areas:

Customer Demographics & Psychographics:

Competitive Analysis:

3. Brand Identity & Visual Requirements

Existing Brand Colors:

Logo Status:

Brand Personality:

Professional

Trustworthy

Innovative

Experienced

Visual Style Preferences:

4. Content Strategy & Structure

Required Website Sections

Content Assets Available

Photography:

Written Content Status:

5. Technical Requirements & Features

Essential Website Features

Advanced Features

Online Scheduling

Estimate Calculator

Customer Portal

Online Payment Processing

Project Tracking System

Multi-language Support

6. SEO & Digital Marketing Integration

Primary Keywords/Services:

Local SEO Requirements

Google Business Profile Optimization

Local Citation Building

Local Business Schema Markup

Review Management Integration

Google Analytics & Tracking:

7. Alliance Integration Points

🏗️ Alliance CRM Integration

Seamlessly connect website leads directly to your Alliance CRM system for automated lead management and follow-up workflows.

Enable Alliance CRM Integration

📊 Business Intelligence Dashboard

Connect website analytics to your Alliance BI dashboard for comprehensive business performance tracking.

Enable BI Dashboard Integration

💰 Financial System Connection

Integrate estimate requests and project inquiries with Alliance financial management tools.

Enable Financial System Integration

🎯 Marketing Automation

Leverage Alliance marketing automation for lead nurturing and customer communication sequences.

Enable Marketing Automation

8. Timeline & Budget Considerations

Project Timeline

Desired Launch Date:

Timeline Priority:

Content Delivery Timeline

Content Availability:

Investment Level

Essential Package - $2,500-$4,500

Professional 5-8 page website with Alliance template, mobile optimization, basic SEO, and CRM integration.

Professional Package - $4,500-$7,500

Custom design, advanced features, enhanced SEO, Alliance system integrations, and content creation.

Enterprise Package - $7,500-$12,500

Premium custom website with advanced functionality, full Alliance ecosystem integration, and ongoing optimization.

9. Additional Requirements

Special Requirements or Considerations:

Existing Website (if applicable):

Website Inspiration/References:

🎯 Priority Features Ranking

Rank your top 5 priorities for the website project:

Priority	Feature/Requirement	Importance (1-10)
1
2
3
4
5

10. Project Approval & Next Steps

Decision Maker(s):

Preferred Communication Method:

Additional Notes or Questions: