TV Commercial Storyboard Template - Alliance for Contractors

ALLIANCE FOR CONTRACTORS

TV Commercial Storyboard Template

Professional TV Commercial Storyboard

Campaign Information

Campaign Name:

Client/Contractor:

Commercial Duration:

Target Air Date:

Budget Range:

Primary Service Focus:

Target Market Definition

Demographics

Age Range:

Income Level:

Geographic Area:

Psychographics

Primary Pain Points:

Value Drivers:

Visual Storyboard

Scene 1

Visual Concept

Time: 0-5 sec
Audio:
Visual:
Action:

Scene 2

Visual Concept

Time: 5-10 sec
Audio:
Visual:
Action:

Scene 3

Visual Concept

Time: 10-15 sec
Audio:
Visual:
Action:

Scene 4

Visual Concept

Time: 15-20 sec
Audio:
Visual:
Action:

Scene 5

Visual Concept

Time: 20-25 sec
Audio:
Visual:
Action:

Scene 6

Visual Concept

Time: 25-30 sec
Audio:
Visual:
Action:

Key Messaging Strategy

Primary Message

Supporting Points

Years of experience/expertise
Licensed and insured
Quality workmanship guarantee
Customer testimonials/reviews
Local community presence
Emergency/24-hour service

Call-to-Action Planning

Primary CTA:

Phone Number:

Website URL:

Special Offer:

Studio X Production Integration

Equipment Requirements

Professional 4K cameras
Professional lighting kit
Audio recording equipment
Drone footage (if applicable)
Teleprompter services

Crew Requirements

Director
Camera operator
Audio technician
Lighting specialist
Script supervisor

Local TV Station Partnerships

Station	Market Reach	Target Demographics	Time Slots	Rate Range	Partnership Status
WXYZ-TV	250,000 households	Adults 25-54	Morning/Evening News	$500-2,000	Available
KABC-TV	180,000 households	Adults 35-65	Weekend Programming	$300-1,500	Preferred Partner
WDEF-TV	320,000 households	Broad Appeal	Prime Time	$1,000-5,000	Premium Partnership

Performance Tracking & Measurement

Key Performance Indicators

Brand awareness lift
Website traffic increase
Phone call volume
Lead generation
Quote requests
Social media engagement
Market share growth

Analytics Integration

Tracking Phone Numbers:

Landing Page URL:

Promo Code:

Results Measurement Timeline

Metric	Baseline	Week 1	Week 2	Week 4	Month 2	Month 3
Weekly Phone Calls	_____	_____	_____	_____	_____	_____
Website Visitors	_____	_____	_____	_____	_____	_____
Quote Requests	_____	_____	_____	_____	_____	_____
New Customers	_____	_____	_____	_____	_____	_____

Alliance for Contractors TV Commercial Benefits

✓ Visual Brand Storytelling: Professional narrative that builds emotional connection with your target market

✓ High-Impact Marketing: Television's broad reach and credibility for maximum market penetration

✓ Professional Production Quality: Studio X partnership ensures enterprise-level commercial production

✓ Broad Market Reach: Access to local TV station partnerships for optimal audience targeting

✓ Enhanced Credibility: Television advertising positions your contracting business as an established market leader

✓ Comprehensive Analytics: Detailed performance tracking and ROI measurement for campaign optimization

Campaign Approval & Sign-off

Stakeholder Approval

Contractor/Client:

Date:

Alliance Project Manager

Project Manager:

Date: