Federal Trademark Application for Contractor Business Names and Logos
ALLIANCE FOR CONTRACTORS
Professional Business Services Network
Federal Trademark Application Service Business Names & Logos Protection
Service Overview
Your contractor business name and logo are more than just identifiers—they represent years of hard work,
reputation, and client trust. Federal trademark protection ensures that your brand remains exclusively yours,
preventing competitors from using similar names or designs that could confuse your customers or dilute your market
presence.
What is a Federal Trademark? A federal trademark gives you exclusive nationwide rights to use
your business name, logo, or slogan in connection with your contracting services. It's like having a deed to
your brand—legally protecting what you've built.
For contractors, trademark protection is particularly crucial as your reputation often travels through
word-of-mouth referrals, online reviews, and local market recognition. Without proper protection, competitors
could potentially use similar names or logos, creating confusion among your established client base.
Benefits of Federal Trademark Protection for Contractors
🛡️ Exclusive Brand Rights
Nationwide exclusive rights to your business name and logo in the contracting industry.
⚖️ Legal Protection
Strong legal foundation to stop competitors from using confusingly similar names or logos.
💰 Asset Value
Your trademark becomes a valuable business asset that increases company worth.
🌐 Online Protection
Protection against domain name squatters and online brand impersonation.
📈 Market Credibility
Federal registration demonstrates professionalism and commitment to clients.
🔒 Franchise Security
Essential protection if you plan to expand or franchise your contracting business.
Real-World Contractor Scenarios
Example 1: "Premier Roofing Solutions" in Texas discovers a competitor using "Premier Roofing
Services" in California, causing client confusion during online searches.
Example 2: A successful HVAC contractor wants to expand to neighboring states but finds another
company using a similar name and logo design.
Example 3: An established electrical contractor discovers their exact business name being used by
a new company, diluting their brand recognition built over 15 years.
Alliance Integration Services
As an Alliance for Contractors member, you gain access to comprehensive trademark services through our specialized
IP attorney network and professional search services.
Comprehensive Trademark Search Services
Federal Database Search: Complete review of USPTO trademark database
State Registration Search: Review of state-level trademark registrations
Common Law Rights Search: Investigation of unregistered trademark uses
Domain Name Analysis: Review of existing domain registrations
Business Directory Search: Analysis of business name uses across directories
Social Media Handle Check: Verification of social media name availability
Expert IP Attorney Network
Our network includes intellectual property attorneys who specialize in contractor and trade business trademarks.
These professionals understand the unique challenges facing contracting businesses and provide:
Strategic advice on trademark strength and protectability
Application preparation and filing services
Response to USPTO office actions
Trademark maintenance and renewal services
Enforcement and protection strategies
Step-by-Step Process Overview
Initial Consultation
Discuss your trademark goals, business plans, and current brand usage with our IP specialists.
Comprehensive Search
Conduct thorough trademark search across federal, state, and common law databases to identify potential
conflicts.
Search Results Analysis
Review search results with attorney guidance to assess trademark availability and strength.
Application Strategy
Develop filing strategy including proper classification, description, and specimen selection.
Application Preparation
Professional preparation of trademark application with all required documentation and fees.
USPTO Filing
Electronic filing with the United States Patent and Trademark Office with confirmation tracking.
Prosecution Support
Handle any USPTO office actions, objections, or requests for additional information.
Registration & Maintenance
Secure final registration and establish maintenance schedule for continued protection.
Service Pricing & Packages
Service Package
Included Services
Alliance Member Price
Standard Price
Basic Search Package
Federal database search + consultation
[Member Pricing]
[Standard Pricing]
Comprehensive Search
Full multi-database search + analysis report
[Member Pricing]
[Standard Pricing]
Application Filing
Complete application prep + USPTO filing
[Member Pricing]
[Standard Pricing]
Full Service Package
Search + filing + prosecution support
[Member Pricing]
[Standard Pricing]
Note: USPTO filing fees are additional and paid directly to the government. Current fees range from $225-$400
per class of goods/services.
Frequently Asked Questions
Q: How long does the trademark process take?
A: The typical timeline is 8-12 months from filing to registration, assuming no complications or objections from
the USPTO.
Q: Can I trademark my business name if I'm already using it?
A: Yes, current use actually strengthens your trademark application. We'll help document your existing use as
part of the application.
Q: What if someone is already using a similar name?
A: This is why the comprehensive search is crucial. We'll identify potential conflicts and advise on the best
course of action, which may include modification of your mark or proceeding with a calculated risk assessment.
Q: Do I need separate trademarks for my business name and logo?
A: It depends on your usage. We can file a combined mark or separate applications based on how you use these
elements in your business.
Q: What contracting services does this cover?
A: We'll classify your specific contracting services properly, whether general contracting, specialized trades
(electrical, plumbing, HVAC), or niche services. The classification affects the scope of protection.
Q: What happens if my application is rejected?
A: Our attorney network will work with you to address any USPTO objections through proper responses and, if
necessary, appeals or modifications.
Q: How long does trademark protection last?
A: Federal trademarks last indefinitely as long as you continue using the mark and file required maintenance
documents (every 5-10 years).
Protect Your Contracting Business Brand Today
Don't wait until a competitor threatens your brand recognition. Take proactive steps to secure federal trademark
protection for your business name and logo.
Ready to get started? Contact your Alliance for Contractors representative to schedule your
trademark consultation and begin the search process.
Alliance Members: Access exclusive pricing and priority service through your member portal