Alliance for Contractors - 90-Day Social Media Content Calendar

ALLIANCE FOR CONTRACTORS

90-Day Social Media Content Calendar

Unifying Excellence | Driving Growth | Building Community

EXECUTIVE OVERVIEW & STRATEGY ALIGNMENT

This comprehensive 90-day social media content calendar aligns with Alliance for Contractors' mission to create a powerful dual-sided ecosystem connecting contractors with clients while fostering community growth and professional excellence.

Strategic Objectives

  • Brand Authority: Establish Alliance as the premier contractor community and resource hub
  • Member Acquisition: Drive 25% growth in contractor memberships over 90 days
  • Client Engagement: Increase qualified client inquiries by 40%
  • Community Building: Foster active engagement and peer-to-peer connections
  • Educational Leadership: Position as the go-to source for industry insights and best practices

CONTENT PILLARS & DUAL-SIDED ECOSYSTEM THEMES

Content Pillar Contractor Focus Client Focus Weekly %
Educational Excellence Technical tutorials, safety protocols, business management tips, certification opportunities Project planning guides, material selection, contractor vetting process, budget planning 25%
Success Showcases Member spotlights, business growth stories, project completions, award recognitions Transformation reveals, client testimonials, before/after projects, ROI demonstrations 20%
Community Connection Networking events, mentor programs, peer discussions, industry news Local contractor recommendations, community projects, seasonal tips 20%
Tool Mastery Equipment reviews, software demonstrations, technology adoption, efficiency hacks Project management tools, communication platforms, quality assurance methods 15%
Behind-the-Scenes Day-in-the-life content, team culture, workspace tours, problem-solving processes Project lifecycle insights, quality control processes, team introductions 10%
Inspirational Impact Industry leadership quotes, motivational stories, vision casting, legacy building Dream project features, design inspiration, lifestyle transformations 10%

PLATFORM-SPECIFIC STRATEGIES

LinkedIn (Professional Authority)

Focus: B2B networking, thought leadership, industry insights

  • Content Types: Long-form posts, industry articles, professional achievements, business tips
  • Posting Frequency: 5 posts/week (Mon-Fri)
  • Optimal Times: 7:45 AM, 10:45 AM, 12:45 PM, 1:45 PM (EST)
  • Key Hashtags: #ContractorNetwork #ConstructionLeadership #AllianceForContractors #ProfessionalGrowth

Facebook (Community Building)

Focus: Local community engagement, event promotion, customer stories

  • Content Types: Event announcements, live videos, community polls, project showcases
  • Posting Frequency: 4 posts/week
  • Optimal Times: 9:00 AM, 1:00 PM, 3:00 PM (EST)
  • Key Features: Facebook Groups integration, Event promotion, Live streaming

Instagram (Visual Storytelling)

Focus: Project visuals, behind-the-scenes content, lifestyle inspiration

  • Content Types: High-quality project photos, Stories, Reels, IGTV tutorials
  • Posting Frequency: 5 posts/week + daily Stories
  • Optimal Times: 11:00 AM, 2:00 PM, 5:00 PM (EST)
  • Visual Style: Consistent filter application, Alliance brand colors, professional photography

YouTube (Educational Authority)

Focus: Long-form educational content, tutorials, member interviews

  • Content Types: How-to videos, member spotlights, industry webinars, tool reviews
  • Posting Frequency: 2 videos/week
  • Video Length: 8-15 minutes (educational), 3-5 minutes (quick tips)
  • SEO Focus: Contractor-related keywords, local SEO optimization

Twitter/X (Industry News & Quick Tips)

Focus: Real-time industry updates, quick tips, community engagement

  • Content Types: Industry news commentary, quick tips, poll questions, live-tweeting events
  • Posting Frequency: 10 tweets/week
  • Engagement Strategy: Respond within 2 hours, participate in industry chats

90-DAY CONTENT CALENDAR

Month 1: Foundation & Community Building

Week Theme Monday Tuesday Wednesday Thursday Friday Weekend
Week 1 Launch & Introduction Alliance Vision Post (LinkedIn) Meet the Team (Instagram) Educational: Safety First (Facebook) Tool Thursday: Essential Equipment (YouTube) Success Friday: Featured Member (All platforms) Weekend Inspiration Quote
Week 2 Educational Excellence Business Tip Monday (LinkedIn) Tutorial Tuesday: Basic Plumbing (YouTube) Community Spotlight (Facebook) Behind-the-Scenes: Project Planning (Instagram) Client Education: Choosing Contractors (LinkedIn) Project Showcase Saturday
Week 3 Community Connection Member Monday: Success Story (All platforms) Tech Tuesday: Software Demo (YouTube) Wisdom Wednesday: Industry Veteran Interview (LinkedIn) Throwback Thursday: Construction Evolution (Instagram) FAQ Friday: Common Client Questions (Facebook) Weekend DIY Tip
Week 4 Growth & Innovation Motivation Monday: Goal Setting (LinkedIn) Training Tuesday: Certification Spotlight (Facebook) Workshop Wednesday: Live Q&A (Facebook Live) Transformation Thursday: Before/After (Instagram) Future Friday: Industry Trends (YouTube) Community Challenge Launch

Month 2: Authority Building & Engagement

Weekly Themes Rotation:

  • Week 5-6: Advanced Skills & Techniques
  • Week 7-8: Business Growth & Leadership

Content types follow established pattern with increased focus on advanced topics and thought leadership positions.

Month 3: Community Expansion & Results

Weekly Themes Rotation:

  • Week 9-10: Innovation & Technology Adoption
  • Week 11-12: Success Celebration & Future Vision

Focus shifts to showcasing community growth, member achievements, and setting vision for continued expansion.

AI INTEGRATION WITH iCOS SYSTEM

1. Content Ideation & Generation

iCOS Prompt Templates:

  • "Generate educational content about [SPECIALTY] for contractors focusing on [SKILL LEVEL]"
  • "Create client-focused explanation of [CONSTRUCTION PROCESS] with benefits and considerations"
  • "Develop motivational post for contractors dealing with [COMMON CHALLENGE]"

2. Specialty-Specific Content

Dynamic Content by Contractor Type:

  • Electricians: Safety protocols, code updates, smart home integration
  • Plumbers: Emergency repairs, water conservation, pipe materials
  • HVAC: Energy efficiency, seasonal maintenance, new technologies
  • General Contractors: Project management, subcontractor coordination, client communication

3. Automated Content Optimization

  • AI-powered hashtag suggestions based on content analysis
  • Optimal posting time recommendations using engagement data
  • Content performance prediction and adjustment recommendations
  • Automatic A/B testing of post variations

GHL AUTOMATION SETUP

Automated Posting Workflow

  1. Content Creation Hub: Centralized content library in GHL
  2. Approval Pipeline: Automated routing for content review
  3. Multi-Platform Publishing: Simultaneous posting across all platforms
  4. Engagement Monitoring: Real-time alerts for comments and mentions
  5. Performance Tracking: Automated reporting and analytics compilation

Lead Generation Integration

  • Social Media to CRM: Automatic lead capture from social interactions
  • Engagement Scoring: Track and score prospect engagement levels
  • Follow-up Sequences: Triggered email sequences for engaged users
  • Retargeting Lists: Automatic audience building for paid campaigns

PERFORMANCE TRACKING & KPIs

Growth Metrics

  • Follower Growth Rate: 15% monthly
  • Engagement Rate: >4% across platforms
  • Reach Expansion: 25% monthly
  • Share/Repost Rate: >2%

Business Impact

  • Lead Generation: 50 qualified leads/month
  • Member Sign-ups: 30 new members/month
  • Website Traffic: 40% increase
  • Conversion Rate: 8% social to member

Weekly Performance Review

Metric Target Tracking Method Action Threshold
Engagement Rate >4% Native analytics + GHL Below 3% for 3 consecutive days
Lead Quality Score >7/10 GHL lead scoring Below 6/10 average weekly
Content Performance Top 20% industry benchmark Competitive analysis tools Below 50th percentile for 2 weeks
Community Growth 15% monthly Platform analytics Below 10% monthly growth

ENGAGEMENT STRATEGY & COMMUNITY BUILDING

Proactive Engagement Tactics

  • Response Time Standard: <2 hours during business hours, <12 hours off-hours
  • Engagement Initiation: Daily outreach to 10 industry professionals
  • Community Challenges: Monthly themed challenges with prizes
  • Live Interaction: Weekly live sessions (Facebook Live, Instagram Live)
  • User-Generated Content: Member project features, testimonial campaigns

Community Building Initiatives

  1. Member Spotlight Program: Weekly featured member across all platforms
  2. Peer Mentorship Matching: Connect experienced with emerging contractors
  3. Regional Meetup Promotion: Amplify local networking events
  4. Skills Exchange Platform: Facilitate knowledge sharing between specialties
  5. Success Story Documentation: Comprehensive case studies of member achievements

ALLIANCE HASHTAG STRATEGY

Branded Hashtag Portfolio

Primary Brand Hashtags:

  • #AllianceForContractors - Main brand identifier
  • #AllianceBuilt - Project completion posts
  • #AllianceAchievers - Member success stories
  • #AllianceAdvantage - Member benefits and features
  • #AllianceEducation - Learning and development content

Industry & Community Hashtags

Category Primary Hashtags Secondary Hashtags
General Construction #ContractorLife #ConstructionExcellence #BuildingProfessionals #QualityCraftsmanship #ProfessionalContractors #SkillBuilding
Business Growth #ContractorBusiness #ConstructionLeadership #ProfessionalGrowth #BusinessBuilding #ContractorSuccess #IndustryLeaders
Community #ContractorCommunity #BuildingConnections #TeamWork #SupportingTrades #IndustryUnity #ContractorNetwork
Education #ContractorEducation #SkillsDevelopment #SafetyFirst #ContinuousLearning #ProfessionalDevelopment #IndustryTraining

CONTENT CREATION WORKFLOW & APPROVAL PROCESS

Phase 1: Content Planning (Sunday)

  • Review upcoming week's content calendar
  • Generate AI content suggestions using iCOS
  • Assign content creation tasks to team members
  • Schedule stakeholder review meetings

Phase 2: Content Creation (Monday-Wednesday)

  • Day 1: Write copy, source images, create graphics
  • Day 2: Produce video content, edit materials
  • Day 3: Final content assembly and initial review

Phase 3: Review & Approval (Thursday)

  1. Content Manager Review: Quality, brand alignment, messaging consistency
  2. Marketing Director Approval: Strategy alignment, campaign integration
  3. Executive Sign-off: High-impact content, announcements, policy-related posts
  4. Legal Review: Claims, testimonials, regulatory content (as needed)

Phase 4: Scheduling & Publishing (Friday)

  • Upload approved content to GHL scheduling system
  • Set optimal posting times for each platform
  • Configure automatic cross-posting settings
  • Prepare engagement response templates
  • Brief community management team on upcoming content

IMPLEMENTATION GUIDELINES & SUCCESS METRICS

30-Day Implementation Roadmap

Week 1: Foundation Setup

  • Complete GHL social media integration and automation setup
  • Configure iCOS content generation templates
  • Establish content creation team roles and responsibilities
  • Launch branded hashtag campaigns

Week 2: Content Production Launch

  • Begin daily content publishing across all platforms
  • Implement engagement response protocols
  • Start weekly performance tracking and reporting
  • Launch first community challenge or contest

Week 3: Optimization & Refinement

  • Analyze initial performance data and adjust strategies
  • Refine posting times based on engagement patterns
  • Expand successful content formats and topics
  • Increase community interaction and user-generated content

Week 4: Scale & Expand

  • Implement advanced automation features
  • Launch paid social campaigns for high-performing organic content
  • Establish partnerships with industry influencers
  • Prepare Month 2 content calendar with lessons learned

Success Definition - 90-Day Targets

Quantitative Goals:

  • Total Followers: 15,000 across all platforms
  • Monthly Engagement: 50,000 total interactions
  • Lead Generation: 150 qualified prospects
  • New Members: 90 contractor sign-ups
  • Content Views: 500,000 total impressions monthly

Qualitative Achievements:

  • Recognized industry authority and thought leadership
  • Active, engaged community of contractors and clients
  • Consistent brand voice and professional presentation
  • Strong pipeline of user-generated content and testimonials
  • Established platform for ongoing community growth

Ready to Build Your Alliance Success Story?

This comprehensive social media strategy positions Alliance for Contractors as the premier destination for construction professionals seeking growth, community, and excellence. Through strategic content, community engagement, and powerful automation, we're not just building followers – we're building the future of the construction industry.

Together, We Build Better. Together, We Achieve More.