Advertising Campaign Brief Template

ALLIANCE FOR CONTRACTORS

Building Success Through Strategic Marketing

ADVERTISING CAMPAIGN BRIEF TEMPLATE

1. CAMPAIGN OVERVIEW
Campaign Name:
Project Manager:
Campaign Start Date:
Campaign End Date:
Total Budget:
Campaign Description
2. TARGET MARKET DEFINITION
Primary Target Audience
Demographic Description
Age Range
Income Level
Geographic Location
Property Type
Lifestyle/Interests
Customer Pain Points & Motivations
Buyer Personas
3. CAMPAIGN OBJECTIVES & GOALS
Primary Objectives
Specific Measurable Goals
Lead Generation Target
Qualified Leads
Conversion Target
Lead to Sale Rate
Revenue Target:
Cost Per Lead Target:
4. STRATEGY & MESSAGING
Key Value Proposition
Primary Message
Supporting Messages
Call-to-Action
5. CHANNEL SELECTION & MEDIA PLANNING
Primary Channels
Channel Strategy & Rationale
6. BUDGET ALLOCATION & TIMELINE
Channel Budget Allocation Percentage of Total Launch Date
Creative Development Budget:
Contingency Budget (10-15%):
7. CREATIVE REQUIREMENTS & BRAND GUIDELINES
Alliance Brand Colors
#003366
Alliance Blue
#4A4A4A
Builder Steel
#FFB700
Momentum Gold
Creative Assets Needed
Brand Voice & Tone
8. IMPLEMENTATION CHECKLIST
Pre-Launch Tasks
Launch Week Tasks
9. RESULTS MEASUREMENT & KPI TRACKING
Key Performance Indicators (KPIs)
KPI Target Week 1 Week 2 Week 3 Week 4 Final Result
Total Leads Generated
Cost Per Lead
Conversion Rate (%)
Revenue Generated
Return on Ad Spend (ROAS)
Reporting Schedule
10. POST-CAMPAIGN ANALYSIS
Campaign Performance Summary
What Worked Well
Areas for Improvement
Lessons Learned
Recommendations for Future Campaigns
Alliance for Contractors Advantage: This comprehensive campaign brief template ensures your marketing initiatives are strategically planned, properly executed, and thoroughly measured for maximum ROI. Use this template to maintain consistency across all your advertising efforts and build a foundation for sustained business growth.